Responsibilities

• Pull, analyze, and synthesize IRI and internal data to identify trends, drivers, and business opportunities.
• Support tracking and reporting of brand performance, KPIs, and competitive activity.
• Assist in managing brand budgets, including invoice tracking, agency billing support, and reconciliation.
• Partner with Finance to support brand P&Ls.
• Use data to help inform recommendations and support brand decisions.
• Develop a strong understanding of the category, brand strategy, and business drivers.
• Actively ask questions and seek to understand the “why” behind performance, consumer behavior, and business decisions.
• Help synthesize data, insights, and trends into clear takeaways and actionable implications.
• Support the Brand Manager/Brand Director in building plans, presentations, and recommendations for leadership.
• Analyze consumer, category, and brand data to help identify insights and opportunities.

Requirements

• Bachelor’s degree required in Marketing, Business, Analytics, or related field preferred.
• 2-3 years of experience in brand management.

Preferred

• CPG experience preferred; food a plus.