Associate Brand Manager

Los Angeles, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive brand management and category growth for a consumer goods portfolio, leading launches and cross-functional initiatives to grow share and profitability.

  • Own product/category strategy, launches, and cross-functional execution.
  • Must-have: 2–4 years in brand management with cross-functional leadership.
  • Standout: Creative plus analytical skills in a fast-paced CPG setting.

Job Description

Responsibilities

  • Be the expert - know your categories, products, competitors, distribution and retail sets
  • Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
  • Lead cross-functional teams to launch product innovation and renovations with speed and agility.
  • Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
  • Closely monitor and analyze sales volumes, market share trends and competitive activity
  • Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
  • Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
  • Assist with preparation of annual operating plans and marketing budget.
  • Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
  • Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
Munchkin logo

Munchkin

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list.Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.

Founded in 1990
Los Angeles, California, USA
377 employees (62 in marketing)

Traffic Signals

Monthly Visitors
166.2K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
38.8%
Direct
49.7%
Referral
6.8%
Social
3.6%
Paid
1%

Headcount Trend

Current headcount: ~377

Marketing Team

Marketing Team Size
42 (11% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$45M
Last Raise
$45M
Series Unknown, 16 years ago

Funding History

  • Apr 2010
    Series Unknown • $45M

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