Associate Brand Manager

Walnut Creek, CA (Hybrid)

$120K/yr – $130K/yrEntry Level2+ years expFull time

Posted 10 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns the data‑driven growth workflow across performance analytics, GTM execution, and product management, driving cross‑functional initiatives from insight to impact.

  • Owns KPI tracking, forecasting, and performance reporting
  • Drove cross‑functional alignment to optimize go‑to‑market initiatives

Job Description

Responsibilities

  • Business Performance & Analysis - Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data - Analyze sales, velocity, distribution, pricing, and promotional performance - Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin - Identify performance gaps vs. goals and recommend corrective actions - Monitor competitive landscape and emerging category trends - Support demand forecasting and financial planning processes Go-to-Market Execution - Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels ( Grocery , Mass, Club, eCom ) and identify optimizations - Partner with Sales Strategy to develop distribution priorities and trade strategies - Support development of sell-in materials and customer-facing presentations - Collaborate with Customer Marketing and Studio teams to build impactful brand support plans - Ensure cross-functional alignment to deliver initiatives on time and in full Product & Portfolio Management - Monitor item-level velocity and incrementality to optimize assortment - Make recommendations on SKU prioritization, renovation, and discontinuation - Support full product lifecycle management from concept to post-launch analysis - Build and maintain product roadmaps aligned with strategic growth priorities - Conduct size-of-prize analysis and cannibalization modeling Innovation & Business Planning - Support the creation of short and long-term growth plans, identifying opportunities to optimize category / segment goals, strategies, tactics and performance metrics - Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting - Partner with Customer Marketing and Studio teams to develop new item launch plans that drive awareness and trial across key accounts / channels - Conduct post-launch reviews to assess performance vs. objectives Cross-Functional Partnership - Lead alignment across Sales, Finance, Insights, Product Development, Operations, and Project Management - Anticipate executional risks and proactively solve issues - Communicate performance updates, strategies, and recommendations to senior leadership - Operate effectively in a lean, high-growth, high-accountability environment

Requirements

  • Bachelor's Degree required
  • 2+ years relevant work experience in business analytics, product/brand management, or innovation. Experience in consumer products is a plus
  • Strong analytical & quantitative acumen. Experience with syndicated point-of-sale data (e.g., Circana) and consumer panel data (e.g., Numerator) preferred
  • Proven strategic thinker with a strong sense of curiosity
  • Strong organization skills with understanding of go-to-market process
  • Understanding of P&L drivers including trade promotion and margin
  • Track record of successful collaboration with cross-functional partners to drive work forward and ability to be agile in fast-paced, high-change environment
  • Business builder who owns and drives results
  • Growth mindset with an excitement to learn
  • Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence

Preferred

  • MBA preferred

Benefits

  • BENEFITS THAT BRING MORE TO THE TABLE: We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
  • OUR RECIPE FOR BALANCE: We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
Kinder's logo

Kinder's

Kinders identifies opportunities to create new, or enhance existing, healthcare business models based on new technologies requiring a deep understanding of healthcare, software, data science, and IT infrastructures. Kinders team includes physicians, software experts, designers, data scientists, systems experts, and more.

Founded in 2017
New York, New York, USA
13 employees (1 in marketing)

Recent Ads

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
1 (8% of company)
Marketing Roles Posted (Last 30 Days)
4