Responsibilities

• Business and Brand Analysis, Monitoring and Reporting
• In-depth market, competitive and brand analysis to assist in formulating seasonal strategy
• Analyzes seasonal results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
• Actively manages brand marketing budget (planning, revisions and reporting)
• New Product Launches and Commercialization
• Manages activity grid implementation and innovation development
• Leads the cross-functional team (project planning, development and execution)
• Interacts with global teams for activity grid alignments and approvals
• Works closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
• Works closely with supply and demand teams to ensure product and product availability and forecast accuracy

Requirements

• Bachelor's Degree in Business, Marketing, or related field required.
• Minimum 3 years of experience in Consumer Packaged Goods (CPG) brand marketing, category management, sales strategy, or related commercial functions.
• Experience leveraging syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) to develop business insights and recommendations.
• Experience managing cross-functional projects with multiple stakeholders and competing priorities.
• Experience supporting product launches, commercialization initiatives, or portfolio management activities.
• Understanding of key retail channels including Mass, Grocery, Drug, Convenience, Club, and E-commerce.
• Experience working with global or international teams preferred.
• Seasonal confectionery, seasonal retail, or holiday marketing experience is a plus.
• Interest in social and digital marketing trends is a plus.
• Passion, energy and drive to work with world-class brands

Preferred

• MBA or advanced degree preferred.
• Seasonal confectionery, seasonal retail, or holiday marketing experience is a plus.
• Interest in social and digital marketing trends is a plus.

Benefits

• health insurance, retirement plans, paid time off, and other benefits.