Associate Brand Manager at Jakks Pacific | Santa Monica, CA | $85K/yr – $90K/yr

Jakks Pacific

Associate Brand Manager

Santa Monica, CA

$85K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

Job Summary

Own brand strategy and product development with Disney licensing, translating lines into market-ready products.

Brand Management / Product Development: Define product lines and manage internal item setup, updating systems for customer needs.
Licensor Partnerships & Market Strategy: Maintain ongoing Disney liaison, present new lines, secure approvals, and maximize co-marketing opportunities.
Go‑to‑Market & Marketing Support: Shape packaging, ecommerce optimization, and develop marketing materials for product launches.

Job Description

Brand Management inclusive of Product Development Oversight & Strategy
Facilitate relationships with cross-functional internal teams (Costing, Design, Planning, Sales, HK) as well as licensor, Disney, to develop and market compelling product lines
Provide category and product-specific market research (including competitive analysis and market overviews) to improve business results and identify new business opportunities
Contribute to the planning and management of the U.S. retail distribution strategy in conjunction with key stakeholders
Manage internal product definition and item set up process, which serves as basis for bringing product lines to market; update systems on an ongoing basis for specific customer needs and as items dynamically change during the development process
Take ownership of the business by managing tools such as line lists and product decks for both internal use and ongoing communication with licensor, Disney
Work with manager to determine and implement packaging strategy, communication and ecommerce sales optimization
Interface and provide key information to licensor on an ongoing basis to keep a positive communication flow between teams
Support brand lead on the development and implementation of brand marketing strategies.
Assist in creation of marketing support materials including TVCs/Digital Ads, Social Media Posts, eCommerce copy/images/videos.

Jakks Pacific

About JAKKS Pacific, Inc.JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include MorfBoardTM, TP BlasterTM, Disguise®, Moose Mountain®, Maui®; a wide range of entertainment-inspired products featuring premier licensed properties from the world's leading licensors, inclusive of The Walt Disney Company, Warner Bros., Nintendo, NBC Universal, and more; and C’est MoiTM, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).©2019 JAKKS Pacific, Inc. All rights reserved.

Founded in 1995

Santa Monica, California, USA

1.2K employees (231 in marketing)

www.jakks.com