Responsibilities

• The Associate Brand Manager (ABM) - Infant Formula supports the development and execution of marketing strategies for Perrigo’s infant formula portfolio; Store Brand and Good Start | Dr. Brown’s. This role operates in a highly regulated, scientifically driven category, requiring close collaboration with Regulatory, R&D, Quality, and Sales to deliver compliant, competitive, and consumer‑trusted products.
• The ABM plays a critical role in managing portfolio health, supporting innovation and renovation initiatives, and driving category growth with retail partners.
• Brand & Portfolio Management
• Support brand and portfolio activation strategies for infant formula business.
• Assist in annual planning, volume forecasting, and short‑range portfolio roadmaps.
• Manage SKU lifecycle activities including new launches, reformulations, packaging updates, and discontinuations.
• Monitor competitive dynamics, national brand benchmarks, and category trends.
• Innovation, Renovation & Claims Support
• Support cross‑functional execution of infant formula innovation and renovation projects.
• Partner closely with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure product claims and marketing materials are accurate, substantiated, and compliant.

• Coordinate packaging development, including label updates aligned with regulatory requirements and retailer standards.
• Contribute to readiness for regulatory changes (e.g., ingredient updates, labeling revisions).
• Marketing Execution & Retail Support
• Execute customer‑specific marketing initiatives in collaboration with Sales and Retail Marketing.
• Support line reviews, customer presentations, and category storytelling for retail partners.
• Ensure all marketing executions meet Perrigo and retailer compliance standards for infant nutrition.
• Coordinate with agencies and internal stakeholders to deliver on‑time, accurate marketing assets.

• Analytics & Insights
• Analyze syndicated data (e.g., Circana) to assess performance, market share, pricing, and distribution.
• Track category, consumer, and retailer trends in infant nutrition? (Note: question mark indicates potential ambiguity) - keep exact phrasing from source if present. Develop insights and recommendations to drive growth and improve portfolio competitiveness.

Requirements

• Typically these skills are obtained with a Bachelor’s degree in Marketing, Business, or related field along with 4+ years of experience in marketing, brand management, or category management.
• Strong analytical skills with experience using syndicated data (Circana/IRI or Nielsen).
• Excellent organizational, communication, and project management skills.
• Demonstrated ability to manage complexity in a regulated environment.
• 5-10% Travel Requirement.

Preferred

• Experience in infant nutrition, pediatric nutrition, OTC, or regulated CPG categories.
• Private‑label or retail‑focused marketing experience.
• Familiarity with FDA‑regulated products and claims processes.
• Experience supporting innovation or renovation pipelines.

Benefits

• We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
• Find out more about Total Rewards at Perrigo.
• Hybrid Working Approach
• We promote flexibility with the ability to work two days a week from home in many roles.
• We are proud to be included in the Forbes list of "America\'s Best Employers by State 2024".