Associate Brand Manager

Chicago, IL (On-site)

$90K/yr – $125K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the build and optimization of a brand portfolio by translating syndicated data into category growth, guiding new SKUs and packaging updates, and aligning annual plans with activation across social and ecommerce channels.

  • Category & Portfolio Growth: Translate IRI/Circana signals into placement, pricing, and campaign decisions to drive long-term brand growth.
  • Innovation & Renovation: Lead new SKU commercialization and packaging/artwork updates in collaboration with R&D.
  • Activation & Portfolio Governance: Oversee social, ecommerce updates, and cross-functional execution to meet brand plans.

Job Description

Responsibilities - Business Management: Responsible for driving short and long-term growth for the business portfolio including budget management and processing of vendor PO’s & invoices - Product Portfolio Management: Use syndicated data (IRI Circana) to analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth. - Innovation and Renovation: Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio. - Strategic Planning: Support annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals. - Activation and Engagement: Lead and manage social media, website updates and overall e-commerce execution at national and customer level. - Category Management: Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns. Requirements - Education: Bachelor’s degree in marketing, business, or a related field (MBA is a plus). - Experience: 1+ years in a relevant CPG marketing role (food-specific experience is a plus). - Syndicated Data: Comfortable pulling and analyzing IRI and/or Nielsen data. - Project Management: Experience commercializing & launching new items to market. - Agency Management: Able to work with agencies and deliver clear briefs & communication. - Strong Communication: Ability to present findings clearly to leadership and cross-functional teams. - Can-Do Attitude: Self-motivated with a proactive approach to problem-solving, should be adaptable and willing to learn new processes and tackle new challenges. - Financial Acumen: Solid foundation in financial analysis & comfortable with P&Ls. - Detail-Oriented & Process-Driven: Focused on operational efficiency & driving business growth. Preferred - MBA is a plus - Food-specific marketing experience is a plus - Experience with IRI/Circana or Nielsen data is a plus
HomeTown Food Company logo

HomeTown Food Company

3.2 Glassdoor

At Hometown Food Company we don’t only hold some of America’s most beloved baking brands, we’re inspired by them. We believe that like a favorite recipe, great things come from the correct ingredients, years of expertise and plenty of care. Because together, they can grow into something beyond the sum of their parts. As any good baker knows, when you combine the right ingredients and add a little heat, they Rise Together. Hometown Food Company is owned by private equity firm Brynwood Partners.For more information on Hometown, please visit www.hometownfoodcompany.comFor more information on Brynwood Partners, please visit www.brynwoodpartners.com

Founded in 2018
Chicago, Illinois, USA
260 employees (15 in marketing)
46% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
28.5%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~260

Marketing Team

Marketing Team Size
13 (5% of company)

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