Responsibilities

• Supports delivery of overall brand strategy, business objectives, and goals to help ensure financial targets are achieved.
• Assists in ensuring items on the product roadmap—or candidates for the roadmap—meet key criteria: address a meaningful consumer need (new or improved), engage customers/retailers with a consistent cadence of innovation, demonstrate strong financial viability, and are technically feasible.
• Partners with cross‑functional teams to define key project objectives and ensure milestone timelines are met.
• Brings some hands‑on experience with packaging development.
• Helps ensure distribution plans are clearly defined during NPD, including channel‑specific differentiation where appropriate.
• Supports development of research objectives, execution of consumer/market research, and translation of findings into actionable recommendations.
• Helps ensure the existing product range is successfully brought to market so that the team meets or exceeds annual financial and market share goals.
• Contributes to creating marketing plans (the 4Ps) for the upcoming fiscal year.
• Builds strong working relationships with the sales team by providing excellent support, including selling tools, presentations, retailer promotional plans, post‑promotion analysis, and other needs.
• Partners with internal teams (e.g., Supply) on forecasts, production, and inventory levels.

Requirements

• Bachelor’s degree
• 3+ years’ experience in marketing (preference to consumer products) with track record in new product development and go to market projects. This is an excellent role for an individual who wants to develop into a well-rounded consumer goods marketer
• Authorized to work in the United States on a full-time basis
• Experience in marketing: focusing on new product development and go-to-market projects
• Experience conducting, evaluating, and interpreting consumer research
• Experience managing budgets and forecasting
• Proficient in Microsoft Office, including advanced Excel and PowerPoint skills
• Occasional travel may be required

Preferred

• MBA

Benefits

• Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.