Associate Brand Manager, HCP Marketing

Alameda, CA (On-site)

$100K/yr – $200K/yrMid LevelFull time

Posted 9 days ago

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Job Summary

Own end-to-end HCP marketing execution and cross-functional collaboration to drive sales, ROI, and program effectiveness.

  • Lead development and execution of product marketing programs and tactics with cross-functional teams.
  • Track metrics, adjust campaigns to meet targets, and optimize channel performance.
  • Partner with Sales, CRM & Analytics to optimize tools, training, and communications for field performance.

Job Description

Responsibilities

  • Working with the HCP Marketing Team, assist in achieving US Product line sales and margin by helping drive execution of sales and marketing plan, tracking actuals vs. target and other key metrics such as closes, any losses, and growth within accounts, and adjusting tactics as needed to achieve targets.
  • Assist in developing sales tools and programs (CRM, website, printed field sales collateral, etc), training materials, and field sales and customer communications to support and deliver sales performance. Support Field efforts to participate in and conduct local channel meetings that drive customer adoption. Help develop sales educational/promotional pieces as appropriate: Initiate/manage/ implement publications/ competitive comparisons to support business strategy as appropriate.
  • Work with a broad array or internal and external groups to assure that marketing tactics are executed. Help develop product information and key initiative presentations for use with sales force and key customers. Participate in development of HCP strategy and tactics. Collaborate with others on the development of strategic projects.
  • Works closely with HCP Marketing team to develop, execute, and assess product marketing programs/tactics to respond to Customer and marketplace needs. Collaborate with the Sales, Sales Training & Ops, CRM & Analytics teams on creative optimization across channels.
  • Assist in evaluation of channel efforts and/or customer investments to drive patient adoption and positive return on investment.
  • Manage budget and timelines, ensuring all milestones are met.

Requirements

  • Bachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.
  • HCP Marketing experience required

Preferred

  • Strong presentation and communication skills.
  • Critical thinking and analysis of market conditions and opportunities.

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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