Responsibilities

• Assist in the identification and development of new products, product improvements, packaging improvements, and line extensions – develops 3C/4P analysis and development. Partners with R&D.
• Develop insightful, clear, and impactful sales presentations to support new products and educate on category trends/consumer understanding.
• Assist in the execution of consumer communication / promotional support, working with Hartz agency of record on 360-degree consumer activation.
• Monitor and analyze sales performance key drivers (POS based and internal shipments) and develop accurate forecasts.
• Partner closely with Marketing Coordinator in development/approval of packaging design
• Analyze and summarize results of market research and POS data
• Maintain knowledge of key competitive activity, new products, product improvements, and market/channel trends within the category to keep competitive. Maintain basic understanding of overall pet care/market trends shaping the industry.
• Develop materials to execute consumer market research studies
• Assist in S.K.U. portfolio management for the category and inventory working closely with cross functional team
• Provide support to cross-functional project team to execute plans and provide direction on day to day management of business issues and opportunities.

Requirements

• Education and Experience: Bachelor’s Degree in Marketing, Business, or a related field with a minimum of 3+ years of Marketing experience, with at least 1 year as an Assistant Brand Manager or equivalent and 2 years in a senior Marketing support role for a CPG company
• Data Analysis Experience: Experience in syndicated data analysis
• Analytical Skills : Skilled in IRI (Circana)/Nielsen POS and Panel Data
• Market Analysis Skills : Experience conducting market research and P&L analysis
• Technical Proficiency: Proficient in Microsoft Office Suite programs
• Business Travel: Willingness and ability to travel domestically a few times a year

Preferred

Benefits

• Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually.
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!