Associate Brand Manager - Halo Top

Chicago, IL (On-site)

$94K/yr – $132K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the brand management cycle with monthly reporting and cross-functional launches, balancing budget, packaging, and POS programs to drive category growth.

  • Growth Planning: Own reporting and ad hoc analysis to surface trends and actionable insights for product, promotions, and campaigns.
  • Launch & Activation: Lead product launches, campaigns, and brand activations across digital, retail, and experiential channels.
  • Commercial & Category: Manage budgets, POS programs, packaging/content updates, and monitor category/competition for growth opportunities.

Job Description

Responsibilities - Responsible for monthly business consumption reporting and ad hoc analysis, with demonstrated ability to identify key trends and actionable insights. - Collaborate with cross-functional teams including project management, sales, finance, R&D, design, and supply chain to deliver projects on time and within budget. - Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels. - Develop and implement product packaging and content updates across physical and eCommerce platforms. - Manage owned and organic social media plans in partnership with internal and external social teams. - Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. Report on results and share recommendations for future optimizations. - Own in-year PO & budget management, and partner with finance to reconcile monthly budget. - Partner with sales and shopper partners to develop and execute POS programs. - Create compelling sell-in story and sales materials to support the continued growth of the business and drive awareness of key strategic initiatives. - Monitor category trends and competitive activity to identify growth opportunities or risks.
Wells Enterprises logo

Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Founded in 1913
Le Mars, Iowa, USA
1.9K employees (114 in marketing)

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
33.6%
Direct
47.9%
Referral
5.2%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
98 (5% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

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