Responsibilities

• Be a key liaison between the global team and regions/countries
• Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made
• Lead development of core brand assets and ensure availability to regions and countries as needed
• Lead packaging design process for new item launches
• Assist and sometimes lead global innovation projects to deliver on time and in full
• Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
• Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth
• Be a true steward and power user of the data
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

Requirements

• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.