Associate Brand Manager- FURminator

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own key brand-building workstreams across planning, new-product support, and market insights to drive FURminator’s category growth in North America.

  • Brand Planning & Execution: Translate strategy into annual plans and multichannel campaigns that build long-term brand equity while maintaining consistency across touchpoints.
  • Product & Innovation: Lead consumer research, concept development, and launches, coordinating with R&D and packaging to hit timelines and budgets.
  • Consumer & Market Insights: Identify trends and opportunities, monitor category dynamics, and translate data into growth initiatives.

Job Description

Responsibilities
  • Brand Planning & Execution
  • Develop annual brand plans for FURminator and marketing calendars
  • Support efforts to build long-term brand equity, ensuring brand consistency across all touchpoints
  • Assist in translating strategy into actionable marketing plans, including innovation, promotions, media, and retail programs in collaboration with the brand activation manager
  • Support the execution of brand campaigns and promotions across digital, social, and retail channels in collaboration with the brand activation manager
  • Product & Innovation Support
  • Develop FURminator North American innovation initiatives including consumer research, concept development, and product launches.
  • Collaborate with R&D, packaging, and supply chain to bring products to market on time and on budget.
  • Assist in packaging design development, ensuring alignment with brand architecture and shelf appeal
  • Collaborate with Brand Activation to create DCX briefs for eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
  • Consumer & Market Insights
  • Partner with Insights to identify and translate key trends, behaviors, and unmet needs into opportunities
  • Monitor category, consumer, and competitive trends in the grooming category using Nielsen/IRI, Numerator and other data sources.
  • Conduct analyses to inform brand strategies and identify growth opportunities.
  • Support consumer testing and research projects.
Spectrum Brands, Inc logo

Spectrum Brands, Inc

4.4 Glassdoor

WE MAKE LIVING BETTER AT HOME.Spectrum Brands is a home essentials company trusted by millions of consumers around the world. We are a leading producer of pet care supplies; pest control and insect repellents; home cleaning products; shaving, grooming and personal care products; and small household appliances.Building on a long legacy from trusted brands such as DreamBone®, Tetra ®, Nature’s Miracle ®, Spectracide ®, Hot Shot® and Cutter®, Remington®, BLACK+DECKER®, and Power XL®, we deliver high-quality, reliable products. We are led by our values of Trust, Accountability and Collaboration to serve others through our common mission: We make living better at home.Our 3,000+ employees work together to serve those who trust and use our products in their homes every day. To drive sustainable organic growth, we are structured to harness our collective experience to strengthen our brands and deliver products that create value. Our customer-focused business units, which include Global Pet Care, Home & Garden, and Home & Personal Care, meet the needs of their unique category segments by building their brands, developing new products and strenghtening customer and channel relationships.Our global enabling function teams, which include IT, Supply Chain, Finance, HR, Commercial Operations, and Legal, provide enterprise-wide strategy to grow our businesses. Beyond our operations, Spectrum Brands is committed to positively impacting peoples' lives and the world around us. In every country where we operate, we uphold the highest ethical standards — within our company and the communities we serve. We believe a team with different backgrounds and ideas makes us stronger and more creative. For more information, visit spectrumbrands.com.

Founded in 2007
Middleton, Wisconsin, USA
4.5K employees (526 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
59.7K
Traffic Source Mix
Search
37.1%
Direct
46.9%
Referral
11.5%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
451 (10% of company)
Median Career Experience
15.5 years
Median Tenure
5 years

Funding

Total Funding
$300M
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $300M

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