Responsibilities

• Selling Support, Campaign Management & Collaboration: Create, manage, and distribute sales and trade marketing materials to support local market needs.
• Assist in the day-to-day management of advertising and promotional campaigns, providing tactical support such as creative development oversight and budget tracking.
• Communicate & Collaborate with cross-functional teams—including sales, finance, insights, and operations—to ensure alignment and the successful implementation of marketing initiatives and the broader brand plan.
• Champion internal brand communications by sharing key updates, wins, and performance highlights across the organization.
• Strategic Planning & Business Analytics: Support the Senior Brand Manager in the diagnostics, development, and execution of marketing plans, incorporating market research, business performance, competitive analysis, and consumer insights.
• Track market performance and monitor competitor strategies, compiling necessary data to provide actionable insights.
• Track and translate business analysis into recommended marketing actions—including advertising, promotion, product, pricing, and retail programs.
• Analyze key performance indicators (KPIs) to measure the effectiveness of marketing programs and recommend optimizations.
• Consumer-First Strategy & Media Execution: Own the briefing process and lead the execution of consumer-first marketing campaigns across paid media, owned channels, PR, and eCommerce platforms.
• Lead the execution and deployment of paid and owned media, including custom content, influencer campaigns, email, and social media. Guide media plan development, coordinate with external agencies and vendors to deliver best-in-class work, and conduct QA for all paid media campaigns.