Responsibilities

• Driving the evolution of the brand's equity, positioning, and long-term growth strategy.
• Acting as a key steward of the brand, ensuring consistency and excellence across all consumer touchpoints.
• Developing culturally relevant platforms and campaigns that build deeper connections with modern men.
• Leading flagship Masterbrand initiatives, including high-profile campaigns such as the Super Bowl.
• Elevating the creative ambition of the brand, delivering breakthrough ideas with the potential to earn industry recognition and drive meaningful business growth.
• Transforming consumer insights into compelling brand experiences and storytelling.
• Influencing senior stakeholders and representing the Master Brand agenda across key leadership forums.
• Partnering closely with creative, strategy, media, and communications teams to bring bold ideas to life.

Requirements

• 3+ years of experience in brand building, marketing strategy, or communications.
• A passion for culture, storytelling, and understanding the evolving needs of modern men.
• Strong experience developing brand equity and long-term communication strategies.
• A proven track record of delivering culturally relevant, social-first marketing.
• Exceptional creative judgment and an eye for outstanding execution.
• Deep consumer curiosity and the ability to transform insights into powerful brand ideas.
• Outstanding stakeholder management and influencing skills.
• Experience collaborating across functions, markets, and leadership teams.
• Strong agency management experience across creative, communications, and strategy partners.
• Exceptional communication, storytelling, and presentation skills.

Preferred

• Experience in a creative, communications, strategy, or planning agency.
• Experience working on campaigns recognized for creative excellence or effectiveness.
• Experience helping build iconic global consumer brands.
• A passion for creating work that influences culture, not just marketing outcomes.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave, sick leave, paid vacation and holidays
• Access to numerous voluntary benefits