Associate Brand Manager - Curlsmith at Helen of Troy | Boston, MA | $70K/yr – $88K/yr

Helen of Troy

Associate Brand Manager - Curlsmith

Boston, MA (Hybrid)

$70K/yr – $88K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own Curlsmith US brand planning and in-market execution, coordinating with Sales, Finance, and supply teams to hit short and long term targets while protecting SKU profitability and brand position.

Define and manage annual marketing calendar and 360 campaigns across in store and online touchpoints.
Monitor market share and campaign performance using POS data and retailer insights, then steer bets on pricing, promotions, and assortment.

Job Description

Responsibilities

Assist in driving success and consumer love for Curlsmith brand in the U.S.
Work alongside Sr. Brand Manager, US Marketing, Curlsmith to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives.
Develop and execute 360 marketing plans to support Curlsmith brand in the US Market; build and maintain detailed marketing calendar; monitor campaign performance to meet/exceed goals.
Collaborate with Sales to facilitate selling process including retailer strategy, pricing analysis, call reports, market data, and samples/artwork; ensure seamless in-store and online consumer experience.
Partner with Sr. Brand Manager to drive profitable growth; manage selling expense budget; conduct ongoing business performance reviews for SKU profitability and brand positioning.
Maintain item information with supply chain, engineering, quality, and creative teams (product specs, part numbers, descriptions, engineering change requests).
Monitor market movement and share using POS data from Nielsen, Circana, Profitero; provide strategic/tactical recommendations.
Develop annual sales forecasts with Finance and Sales; align with Demand Planning Analyst to issue latest estimates monthly.

Requirements

Bachelor's Degree
3+ years’ marketing experience in the consumer products/beauty arena
Authorized to work in the United States on a full-time basis.
Strong communication and interpersonal skills
Solid analytical skills with the ability to solve problems and develop creative solutions
Experience in Product and Packaging Development/Management
Knowledge of Retail Pricing, Promotion, Distribution And Merchandising
Microsoft Office proficiency
Comfort presenting to peers and management
Strong project & time management and organization skills

Preferred

MBA in marketing and management.

Benefits

Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)

Helen of Troy

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company.What started as one brand, has grown into a portfolio of world-class brands, eachbringing quality and reliability to their respective industries. At Helen of Troy we bring 55+ years of experience to consumers looking for the best Home & Outdoor and Beauty & Wellness products.And we continue to grow thanks to our dedicated associates who bring their industry expertise, unique experiences, and shared values to Helen of Troy. Joining our family of brands, you’ll have the opportunity to excel in an environment that encourages personal growth and collective success.Bring your ambition to Helen of Troy and we’ll set you on an exciting career path.

Founded in 1968

El Paso, Texas, USA

2.3K employees (329 in marketing)

careers.helenoftroy.com