Associate Brand Manager (Cooked Perfect) at Home Market Foods | Norwood, MA | $92K/yr – $120K/yr

Home Market Foods

Associate Brand Manager (Cooked Perfect)

Norwood, MA (Hybrid)

$92K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive integrated marketing campaigns for Cooked Perfect, translating data and retail insights into growth across brand platforms, channels, and retailer partnerships.

Lead multi-channel campaigns and GTM launches for innovations and seasonal windows.
Translate Circana/IRI/Nielsen insights into category growth, pricing, promotions, and distribution opportunities.
Partner with Sales, Finance, and agencies to optimize media ROI, retailer activations, and performance analytics.

Job Description

Responsibilities

Support development and execution of annual marketing plans for Cooked Perfect
Help drive brand growth across core platforms, innovation, and seasonal “Drive Windows”
Ensure all activities align with brand positioning, strategic priorities, and growth objectives
Support expansion into new usage occasions, channels, and consumer segments
Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization
Manage and optimize retail media and click-to-cart activations including Instacart, retailer.com programs, and shoppable media campaigns
Partner with agencies to optimize media performance, creative execution, targeting, and ROI
Assist in management of brand websites, Amazon content, digital assets, and eCommerce programs
Support development of social content, partnerships, and digital activations
Monitor campaign analytics and provide recommendations based on performance insights

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
3+ years of experience in CPG, food/beverage, or a related industry
Experience in brand management, digital marketing, analytics, or commercialization
Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
Analytical mindset with the ability to turn data into insights and action
Strong project management, communication, and presentation skills
Experience working cross-functionally and collaborating with external agency partners
Experience working with syndicated data platforms (Circana/IRI or Nielsen)

Preferred

MBA is a plus

Benefits

Exciting Benefits Await You!
Medical, Dental, Vision coverage
Pet Insurance
Wellness Plan and Free Gym Access
Employee Tuition Reimbursement
College Scholarship for dependents
Bonus Program Available to Our Salary and Hourly Employees
Generous 401k Company Match
Competitive Paid Time Off
Company-Sponsored Life Insurance Coverage

Home Market Foods

Home Market Foods is a dynamic food manufacturing company that is the market leader in a number of meat-based meal and snack categories. We have grown substantially across our markets through excellence in innovation, operations, and customer service. This success has been nurtured by our ownership group and an expanding team of world-class leaders. HMF is building on our track record through complementary acquisitions and a growing number of business development initiatives. HMF’s business model is poised to continue to thrive and offer greater opportunities for our customers and team. With corporate headquarters in Needham, MA and a manufacturing facility in Norwood, MA, we are comfortably located within the Boston metropolitan area.

Founded in 1957

Norwood, Massachusetts, USA

256 employees (8 in marketing)

www.homemarketfoods.com