Associate Brand Manager, Consumables & Accessories

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand management and product marketing initiatives for Electrolux, coordinating cross-functional launches and performance analysis.

  • Own day-to-day brand and product marketing activities with consistent messaging across touchpoints.
  • Must-have: 3+ years in brand management, product marketing, or consumer marketing.
  • Standout: Cross-functional collaboration with insights, agencies, and Sales for commercial readiness.

Job Description

Responsibilities

  • Support brand strategy development through consumer insights, competitive analysis, and cross-functional collaboration
  • Lead day-to-day brand and product marketing activities, ensuring consistent messaging, claims, and packaging across all touchpoints
  • Manage marketing deliverables and timelines for product launches in partnership with Brand Equity, Creative, Insights, Legal, and Product Line teams
  • Contribute to integrated marketing campaigns by developing briefs, coordinating assets, and tracking performance
  • Analyze brand, customer, and sales performance to inform decisions and optimize marketing execution
  • Partner with Consumer Insights to define learning objectives, validate concepts, and translate insights into action
  • Collaborate with agencies (creative, media, PR) to ensure high-quality, on-brand execution
  • Work closely with Sales, Finance, Operations, and Product Line teams to ensure brand alignment and commercial readiness

Requirements

  • Bachelor’s degree
  • 3+ years of relevant professional experience in brand management, product marketing, or consumer marketing
  • Strong foundation in marketing fundamentals, brand positioning, and consumer behavior
  • Proven experience managing multiple projects and timelines in a fast-paced environment
  • Demonstrated ability to analyze data and translate insights into actionable recommendations
  • Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel

Benefits

  • Discounts on our award-winning Electrolux products and services
  • Family-friendly benefits
  • Insurance policy plan
  • Extensive learning opportunities and flexible career path
Electrolux Group logo

Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024 Electrolux Group had sales of SEK 136 billion and employed approximately 41,000 people around the world. For more information go to www.electroluxgroup.comComment moderation guidelines: We welcome open, respectful and constructive conversation on this page. At Electrolux Group, our values of respect, dignity and courtesy guide how we engage online, and we ask that all contributions align with these principles and LinkedIn’s Community Guidelines and User Agreement. To ensure a safe and inclusive environment, we reserve the right to remove comments that are abusive, offensive, disruptive, misleading or false, repetitive or off-topic. We may also block or report users who repeatedly violate these guidelines. Please note that comments posted here do not necessarily reflect the views of Electrolux Group.

Founded in 1919
Stockholm, SkĂĄne County, SWE
31K employees (2,242 in marketing)

Traffic Signals

Monthly Visitors
112.2K
Traffic Source Mix
Search
44.6%
Direct
33.9%
Referral
10.3%
Social
9.1%
Paid
1.8%

Headcount Trend

Current headcount: ~30.8K

Marketing Team

Marketing Team Size
1,841 (6% of company)
Median Career Experience
16.5 years
Median Tenure
9.5 years