Responsibilities

• Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales.
• In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction.
• Articulate the product and feature benefits and translate them into customer messaging.
• Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral.
• Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.
• Build breakthrough communications that will build brand equity and drive long-term growth for the business
• Lead end to end creative strategy
• Own creative brief for external collaborators
• Identify best creative territory/big idea for development
• Drive agency discussion, owner of feedback to primary agency

Requirements

• Prior experience in marketing for an established or startup CPG company or experience supporting on the agency side
• Courageous individual with a strong creative gut who is passionate about the power of brand, creativity, design, & consumer experience to impact the strategic direction of a business. Experience with marketing campaign development from start to finish
• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility to manage multiple simultaneous projects
• Familiarity with social media platforms and their respective best practices
• Strong communication, influence, and relationship building skills in a cross-functional team environment, inclusive of media, PR and creative agency partners.
• Proven track record and drive for results

Nice to have

• The position is best suited for someone who is creative, has a strong bias for action, a love for social media, and excellent communication skills.

Benefits

• Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability