Responsibilities

• Brand Strategy & Growth: Help develop and execute strategies that drive brand growth, household penetration, and consumer engagement.
• Innovation & Commercialization: Support innovation initiatives from concept through launch; partner cross-functionally on product positioning, packaging development, claims, and commercialization; help bring new products and line extensions to market across retail and eCommerce channels.
• Marketing & Campaign Development: Support integrated marketing campaigns across digital, social, retail and other in-store channels; collaborate with agency partners on creative development, content, and campaign execution; help develop customer-facing presentations, commercialization materials, and selling stories; monitor campaign performance and identify optimization opportunities.
• Consumer Insights & Business Analytics: Analyze syndicated data sources (Nielsen/Numerator) for brand and retailer performance, consumer insights, and category trends to identify opportunities for growth; translate data into actionable recommendations and compelling business stories; monitor brand performance metrics including sales, distribution, velocity, household penetration, and market share; support development of customer presentations, innovation recommendations, and strategic business reviews.
• Financial & Business Management: Assist in managing brand marketing budgets and agency investments; help evaluate campaign and innovation performance to optimize ROI and business impact; support forecasting, financial tracking, and business performance analysis; partner cross-functionally with Finance and Sales to support profitable brand growth.
• Cross-Functional Leadership: Work collaboratively across functions including Marketing, Sales, R&D, Project Management, Finance, and external agency partners; manage multiple projects simultaneously in a fast-paced environment; identify opportunities to improve processes, execution, and business performance.

Requirements

• 2–4 years of experience in marketing or related business field, preferably in the consumer goods industry
• Strong analytical mindset with ability to interpret data and translate insights into business recommendations
• Experience working with syndicated data platforms such as Nielsen/Numerator, but not required
• Passion for brand building, consumer behavior, and identifying growth opportunities
• Ability to balance creativity with business and analytical thinking
• Experience managing timelines and juggling multiple priorities simultaneously
• Excellent project management and organizational skills
• What We're Looking For includes Curious, proactive, and entrepreneurial mindset

Preferred

• Curious, proactive, and entrepreneurial mindset
• Collaborative cross-functional leadership skills
• Experience working with syndicated data platforms such as Nielsen/Numerator (but not required)