Responsibilities

• Contribute to the development of brand marketing strategies across ATLUS IP, supporting lifecycle planning and execution with a focus on Western markets (Americas & EMEA).
• Support budget management and ensure business plan goals are achieved while maximizing global campaign effectiveness.
• Partner closely with cross-functional teams to ensure marketing, licensing, game and partner marketing executions are integrated and aligned with the project’s strategic goals.
• Drive marketing campaigns including creative development and strategy, asset production, digital content, channel, promotions, and licensing partnership opportunities.
• Serve as the primary point of contact for Brand marketing execution to support the overall brand, coordinating across various stakeholders and ensuring workback schedules and deadlines are aligned and met.
• Act as a liaison between Brand Marketing and key internal functions including Legal, Creative Services, CRM, Web, PR, and Community.
• Support marketing-focused licensing partnerships, including managing internal and partner communications.
• Support operational aspects of brand marketing including all marketing approvals, legal contract coordination, and invoice processing.
• Manage brand marketing resources, including promotional merchandise that can be used for giveaways, to support marketing campaign needs.
• Provide regular updates to brand marketing, product marketing, and licensing teams across all regions.

Requirements

• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:
• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
• Bachelor’s Degree or equivalent experience in the field.
• 3-5+ years of experience in brand marketing. Experience in game publisher marketing, licensing, marketing agencies and/or consumer products is a plus.
• Proven track record of producing highly creative and imaginative campaigns for major global brands, showing strong results and achieving business goals.
• Experience working on global marketing campaigns for products that have large consumer audiences across multiple entertainment channels (e.g., film/TV, games, publishing).
• Knowledge of the ATLUS IPs and brand along with the games/entertainment industries strongly preferred.
• Advanced proficiency in Microsoft Office (PowerPoint and Excel), with the ability to develop global brand and marketing plans, create pitch and sales decks, and support campaign budgets with knowledge of P&L concepts
• Ability to leverage quantitative analytic measures, build business cases, and translate findings to support initiatives tied to KPI / ROI metrics.
• Strong project management skills, with the ability to manage multiple projects with various teams in a fast-paced environment.
• Effective written and verbal communication skills, including experience presenting to leadership stakeholders.
• Positive, proactive, and solutions-oriented mindset with the ability to work autonomously.

Preferred

• Experience with A/V creative process including Key Art and trailer development.
• Background in creative or media agencies is a plus.
• Familiarity with digital and consumer marketing channels including performance marketing, social media, and influencer marketing.
• Bilingual proficiency in Japanese.