Responsibilities

• Partner with the Head of Brand & Marketing to support portfolio strategy, product positioning, pricing, and competitive analysis across the toy portfolio.
• Assist in developing 3-5 year brand roadmaps, identifying opportunities for innovation, line expansion, and long-term growth.
• Build expertise in assigned brands with the goal of assuming full ownership of one or more brands as the business grows.
• Conduct market share, category, competitive, and gap analyses to identify opportunities for growth and innovation.
• Analyze Circana, POS, retailer, and consumer data to develop actionable business recommendations.
• Own consumer and play pattern insights, monitor industry and consumer trends, conduct store checks, and provide regular market intelligence reports to leadership.
• Manage entertainment and movie release calendars, identifying opportunities to capitalize on relevant cultural and entertainment moments.
• Support brand planning by providing recommendations on packaging, messaging, product features, and consumer-facing storytelling.
• Assist with forecasting, pricing strategies, SKU productivity analysis, and portfolio optimization.
• Manage relationships with external agencies, including project coordination, timelines, approvals, budgeting, and invoicing.

Requirements

• 5+ years (3+ years with an MBA) of brand management, product marketing, category management, product development, or consumer products experience.
• Experience in toys, games, entertainment, licensing, franchise marketing, or consumer products preferred.
• Experience working with licensors and entertainment properties is highly desirable.
• Strong analytical and quantitative skills, including experience with Circana, POS data, forecasting, pricing analysis, and SKU productivity evaluation.
• Strong business and financial acumen, with an understanding of revenue drivers, margin targets, portfolio management, and category performance.
• Strategic thinker with the ability to identify trends, uncover opportunities, and translate insights into actionable recommendations.
• Excellent communication and presentation skills, with the ability to influence cross-functional teams and senior leadership.
• Highly organized with exceptional project management skills and the ability to manage multiple priorities simultaneously.
• Self-starter with a strong sense of ownership, accountability, and initiative.
• Passionate about brands, consumer products, and the toy industry.

Preferred

• Experience in toys, games, entertainment, licensing, franchise marketing, or consumer products preferred.
• Experience working with licensors and entertainment properties is highly desirable.