Associate Brand Manager

Morristown, NJ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand strategy execution and cross-functional launch work within a healthcare/CPG context.

  • Own execution of brand strategies across channels and field activations.
  • Must-have: 2-4 years of brand management experience in CPG or healthcare.
  • Standout: involvement in launch toolkits and cross-functional collaboration for multi-year plans.

Job Description

Responsibilities

  • Brand Strategy Execution & Activation - Support the execution of brand strategies across HCP and consumer channels, including field sales force activations, website updates, and paid media initiatives (social, digital, and search).
  • Translate strategic priorities into tactical plans and executional deliverables in partnership with Brand Leads.
  • Promotional Asset Development & MLR Coordination - Lead the development, routing, and approval of promotional assets in collaboration with advertising agencies, Medical Affairs, Legal, and Regulatory.
  • Manage timelines, revisions, and documentation to ensure compliance and on-time delivery.
  • New Product Development, Project Management & Cross-Functional Coordination - Work closely with other marketers to help develop new product and the marketing materials contained in each new product’s launch toolkit
  • Coordinate cross-functional teams, timelines, and deliverables to ensure initiatives launch on schedule.
  • Maintain project plans and proactively identify and resolve execution risks.
  • Sales & Field Team Support - Serve as a day-to-day liaison between Marketing and Sales, supporting communication of brand initiatives, performance updates, and field needs.
  • Assist with development and maintenance of field-facing tools and resources.
  • Performance Tracking & Insights - Monitor brand performance metrics across promotional channels and field execution; support identification of trends, risks, and optimization opportunities.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 2-4 years of brand management experience preferably within CPG or healthcare industry
  • Comfortable with ambiguity and able to effectively manage complex projects with multiple stake holders
  • A problem-solving mindset and a willingness to challenge established norm
  • Self-motivated, highly adaptable and agile with an “owner’s mindset”
  • Strong communication and collaboration skills

Benefits

  • We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.
  • Our commitment to people and patients is at the heart of everything we do.
  • We value diversity and welcome individuals with unique perspectives and experiences.
  • Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical and medical foods industries.
Alfasigma USA, Inc. logo

Alfasigma USA, Inc.

Alfasigma is a global pharmaceutical company founded over 75 years ago in Italy, where it is headquartered (in Bologna and Milan). The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. It has offices in many countries, including Italy, the US, Spain, Germany, Mexico, and China; production sites in Italy (Pomezia, RM; Alanno, PE; Sermoneta, LT; Trezzano Rosa, MI), Spain (Tortosa, Baix Ebre), and the United States (Shreveport, Louisiana); and R&D labs in Italy (Pomezia and Bergamo).Alfasigma employs approximately 4,000 people dedicated to research, development, production, and distribution of medicinal products, contributing to its mission to provide better health and a better quality of life for patients, caregivers, and healthcare providers. It focuses on three main therapeutic areas: Gastroenterology, Vascular, and Rheumatology. Its portfolio spans from primary care to specialty care, rare disease medications, and consumer health products, including medical foods and nutraceuticals.Alfasigma USA is the Nutrition business for the Alfasigma headquartered in Bedminster, NJ. For more information please follow our local website below.Websiteshttp://www.alfasigma.comhttps://www.alfasigmausa.com

Founded in 1970
Bedminster, New Jersey, USA
214 employees (8 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
46.4%
Direct
33.8%
Referral
5.1%
Social
13.6%
Paid
1.2%

Headcount Trend

Current headcount: ~214

Marketing Team

Marketing Team Size
8 (4% of company)