Responsibilities

• Own go-to-market execution for brand initiatives including launches, campaigns, sampling, intellectual property requests, and retail moments (i.e. displays)
• Build and manage GTM timelines, workback schedules, and milestone tracking
• Ensure alignment across Brand, Marketing, Operations, and Sales
• Translate brand strategy into executable plans
• Serve as day-to-day project manager for brand-led initiatives
• Build strong partnerships across Sales, Sales Capabilities, Digital Marketing, eCommerce, Creative/Design to ensure successful execution of go-to-market initiatives
• Identify and solve for risks, bottlenecks, and timing conflicts
• Support workflows including artwork refreshes and change control
• Serve as primary Brand contact for Sales timelines and deliverables, including retail displays and digital assets
• Ensure product launch assets are completed in advance of retailer timelines

Requirements

• 3-5 years of experience in brand marketing, marketing operations, or project management
• Experience supporting go-to-market product launches and/or brand campaigns
• Strong organizational and project management skills, experience with Wrike (or some project management tool) preferred
• Experience working with Sales teams and supporting commercial execution
• Familiarity with syndicated data analytics platforms (e.g., Nielsen, IRI, Power BI, etc.)

Preferred

• Experience with Wrike (or some project management tool) preferred
• CPG and retail / shopper marketing experience preferred