Brand Manager - Hendrick's

New York City, NY (On-site)

$107K/yr – $130K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own brand strategy contributions and drive Hendrick's growth through bold marketing execution across creative, PR/influencer/experiential, shopper/eCommerce and media programs, with ongoing analysis to optimize impact.

Job Description

Responsibilities

  • The Brand Manager will support the development of brand strategy and drive growth of Hendrick's through excellent marketing execution.
  • The Brand Manager will also lead or support key programs, including but not limited to creative development; PR/influencer/experiential programs; shopper and eCommerce programs; media planning and social media.
  • The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Requirements

  • 2-3 years of brand management experience at a world-class CPG company or alcohol beverage company, ideally both.
  • Demonstrated track record of leading projects from strategy to execution to evaluation, working with cross-functional teams leading agencies and managing global and commercial stakeholders.

Preferred

  • strong knowledge of culture and social media culture is preferred.

Benefits

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.
Women of the Vine & Spirits logo

Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014
Piermont, New York, USA
19 employees (4 in marketing)

Salaries

Posted range

$107K/yr – $130K/yr

Taken straight from the job posting.

See all Women of the Vine & Spirits salaries

Marketing Team

Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~19

Recent News

Women of the Vine & Spirits logo

Brand Manager - Hendrick's

Women of the Vine & Spirits · New York City, NY · On-site