Responsibilities

• Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
• Develop and own the omni-channel go-to-market calendar.
• Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic.
• Set and align strategic goals for marketing campaign & reporting performance vs KPI
• Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
• Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
• Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
• Work closely with the VP of Marketing to define the marketing budget and manage P&L closely
• Collaborate with C-Suite to develop growth plans for the organization
• Perform other related duties as assigned

Requirements

• Bachelor’s degree in business, Marketing, Communication, or a related field
• 7+ years of marketing and/or advertising experience in retail and or beauty industry
• 3+ years of supervisory or managerial role experience
• Expertise in strategic marketing campaigns, branding, and digital marketing forms
• Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
• Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
• Exceptional knowledge of marketing techniques, data analysis methods and platforms
• Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.)
• Excellent leadership with effective team-building skills
• Highly organized and able to multitask and manage multiple projects/competing priorities

Benefits

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!