Associate, Brand Deals Growth Strategy (3P Enablement), YouTube

Responsibilities

• Partner closely with regional GTM leads across AMER, EMEA, and APAC to identify localized market barriers, advertiser behavior, and competitive dynamics.
• Act as the central intake lead, synthesizing feedback to identify what resources, playbooks, or product features are needed to win local market share.
• Extract performance metrics from commercial pilots (including hybrid/shopping campaigns and new formats like Posts) to author compelling, data-backed advertiser claims and ROI benchmarks.
• Collaborate with Marketing and Sales teams to write and publish flagship external case studies that mathematically prove YouTube's full-funnel creator sponsorship value.
• Author comprehensive training curriculums, pitch decks, FAQs, and global GTM playbooks to upskill frontline sales teams and 3P partners. Maintain the central enablement repository, tracking training completion and pipeline velocity to report on regional GTM readiness.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy within the technology or digital media sectors.
• Experience analyzing data (using spreadsheets or SQL) to extract business insights and translate metrics into structured, external-facing business narratives.

Preferred

• 4 years of experience in product marketing, go-to-market strategy, business operations, sales enablement, or digital agency strategy.
• Experience writing and design-packaging B2B sales claims, advertiser case studies, or structured partner training curriculums.
• Experience designing, launching, or administering partner programs (e.g., agency tiering, partner certifications, or brand badging programs).
• Experience with the creator economy, Influencer Marketing Agencies (IMAs), or third-party digital advertising landscapes.