Responsibilities

• Support the execution of Brand Activation strategy and objectives, ensuring alignment with broader firm priorities
• Own day-to-day project management across key initiatives, including planning timelines, managing deliverables, coordinating stakeholders, and driving approvals from concept through execution
• Manage multiple concurrent projects, ensuring strong organization, clear prioritization, and on-time delivery across workstreams
• Drive execution of integrated marketing campaigns, including development, socialization, implementation, and performance tracking
• Build and manage partnerships with cross-functional stakeholders across Marketing, Technology, Legal, Compliance, and external partners to drive alignment and execute initiatives effectively
• Proactively manage stakeholder communication, balancing inputs, navigating feedback, and ensuring timely decision-making to keep projects moving forward
• Develop and adapt content across channels, including social media (, Instagram, YouTube) and internal communications, with an understanding of platform-specific best practices
• Utilize emerging tools (including AI-enabled solutions) to enhance content development, streamline workflows, and scale activation efforts
• Partner with technology and analytics teams to integrate marketing platforms and leverage data-driven insights to optimize campaign performance, enabling more connected, efficient, and scalable activation
• Contribute to building more personalized marketing experiences across touchpoints, informed by data, segmentation, and behavioral insights