Responsibilities

• With the acquisition content & web team, ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research.
• Implement and lead organic search improvements on the blog to increase traffic and engagement.
• Collaborate with cross-functional teams to develop and implement keyword research, content strategy, and on-page SEO tactics.
• Analyze search behavior trends and driven data to find opportunities for SEO optimization.
• Develop and maintain reporting and data visualizations to support business decisions and performance tracking.
• Also responsible for other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required)
• Acceptable areas of study include Business, Marketing or related field (Preferred)
• 2-4 years SEO and analytics experience (Preferred)
• Marketing Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
• Project Management Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
• Data Analysis Data-driven, analytical, test-and-learn attitude (Required)
• Analytical Review Strong Analytical skills to measure, lead, analyze and report on KPIs (Required)
• Google Analytics Experience with Adobe Analytics, Google Analytics, or similar (Required)
• Adobe Experience with Adobe Analytics, Google Analytics, or similar (Required)
• Search Engine Optimization (SEO) Intermediate knowledge of SEO tools (e.g. Screaming Frog, STAT, Botify, etc.) (Required)

Preferred

• Digital Media Foundational knowledge of paid media a plus (Required)

Benefits

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support