Own and optimize programmatic advertising for 20 publishing groups with data-driven planning and cross-team collaboration to hit profitability KPIs.

• Growth Infrastructure: Oversee planning, execution, and optimization for full-funnel programmatic advertising campaigns for around 20 publishing groups bringing hundreds of frontlist titles per year to market in addition to a backlist of bestselling and acclaimed titles
• Demand Generation: Utilize internal reporting tools to develop a data-driven basis for recommendations and planning and continually test new ideas, practices, and trends to bring HBG’s work to the next level
• Marketing Ops: Collaborate with title marketers to establish campaign goals and audience targets and ensure that they have a robust understanding of the campaigns that are in-market
• Reporting & Analytics: Using HBG’s data & reporting resources, upkeep a reporting workflow with an eye toward profitability and KPIs that also sets imprint marketers up for success in internal and external meetings
• Industry & Best Practices: Continually stay abreast of leading and emerging marketing practices in both the publishing and other industries and share best practices across HBG within reports, newsletters, and/or internal meetings
• Programmatic Buildout Support: Assist advertising director with the infrastructural build-out of the programmatic advertising division that allows for innovative and flexible work and high-touch collaboration with imprint advertising liaisons
• Ad Tech Infrastructure: Assist advertising director with development of ad tech infrastructure across new and existing programmatic platforms