Responsibilities

• Responsible for strategy & planning, content creation, and deployment of all email and SMS messages as part of a segmented outreach strategy that nurtures target undergraduates along a prospective student’s journey
• Works closely with Admissions leadership/staff to create and deploy all other email and SMS outreach (i.e. transactional messages, event registrations, etc.), ensuring brand compliance and the RMC voice and tone
• Coordinate closely with Sr. Assistant Director of Enrollment Operations and Technology for accurate query building, reporting and optimization of Slate
• Create portals and other landing pages needed for clear communications
• Maintain a compelling web presence on all relevant pages of rmc.edu, ensuring accurate information, as well as public profiles like Niche.com
• Coordinate strategy and content for print pieces to support the Admissions journey, including liaising with Creative Director/Designer on design and writing copy
• Act as main point of contact for vendors who support enrollment marketing for prospective student audiences, reviewing creative and supporting strategy; this includes partnering closely with RMC’s Senior Director of Digital Strategy for paid advertising strategy that supports enrollment goals
• Create marketing tools and online communities for admitted students to get timely information and feel connected with the RMC experience, liaising with Admissions and the Office of New Student Transition and other partners
• Support parent communication during the recruitment journey
• Supports Graduate Admissions team for PA program with templates and email communication strategy

Requirements

• Bachelor’s degree, or demonstrated work experience in lieu of a degree
• Prior experience in content marketing, journalism, copywriting, or other professional writing; experience in Admissions preferred
• Excellent written communication, proofing and grammatical skills based on a consistent brand standard (i.e. AP style, or a proprietary style guide)
• Experience using some or all of the following digital tools: CRM (preferably Slate), email content manager, and web content management system (CMS, preferably WordPress)
• Excellent interpersonal, decision-making and follow-through skills
• Must have excellent attitude and work ethic
• Strong organizational, time management, and project management skills