Assistant Website Marketing Manager

Seattle, WA (Hybrid)

$65K/yr – $142K/yrMid LevelVolunteer

Posted 3 weeks ago

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Job Summary

Own the web presence and global expansion through a PLG minded site that supports paid, organic, and direct demand. You will own the site roadmap, localization across 40 countries, and the optimization loop for top pages that feed growth metrics.

  • Website ownership: roadmap, new pages, updates across international subdomains
  • Landing page and microsite optimization: test, learn, and tie results to demand objectives
  • Measurement and reporting: align traffic, engagement, and KPIs with top-page performance

Job Description

Responsibilities

  • In This Role You Will
  • Support key digital initiatives:some text
  • Modernize the existing website to support a new PLG product for SMEnterprise
  • New developer platform product for Enterprise Voice Security developers
  • International and Localization for all existing target markets and expansion in 40 countries
  • Manage the main front-facing website (hiya.com) and other digital properties (such as hubspot created subdomains) at Hiyasome text
  • This includes all Hiya's international subdomains, such as our German website
  • Build, test and optimize landing pages and microsites that support paid, organic and direct traffic programs tied to demand objectives
  • Responsible for the roadmap for the website (Navigation, New Pages, Updating Existing Pages) and integration of new services to support the key digital initiatives above
  • Operational Excellence for measurement and reporting:some text
  • Develop hypotheses and testing roadmaps to increase the performance of top pages
  • Deliver on website KPIs, including traffic, engagement, etc.
  • Ensure the website is optimally designed for both mobile and desktop experiences

Requirements

  • Creativity and resourcefulness with a proven ability to provide consultative and diplomatic leadership to cross-functional and virtual teams and agencies
  • Experience with the Hiya Martech Stack - Webflow, HotJar, Google Analytics, Hubspot, Google Tag Manager, Google Search Console, etc.
  • Experience with localization tools, such as WeGlot, WebFlow, Welocalise, Smartling, etc.
  • Experience with product-led growth tools, such as Chargebee, Amplitude, Stripe, etc.
  • Experience with video management tools, such as Wistia
  • Demonstrated experience with web design and UX
  • Proficiency with HTML, CSS, JavaScript, and backend revisions/improvements
  • Working knowledge of web analytics tools (eg Google Analytics)
  • In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing)
  • Designing websites for both Mobile and Desktop users

Benefits

  • Equity compensation
  • 401K program with 3% match through Fidelity Investments
  • Flexible vacation plan
  • 15 Paid holidays including Recharge Days
  • 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
  • Flexible spending, health savings accounts and Pretax dependent day care savings plan
  • Paid parental leave
  • Voluntary Life and AD&D, and Accident insurance options
  • Employer-paid life insurance
  • Employer-paid long-term disability coverage (in qualifying states)
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