Assistant Website Marketing Manager

Seattle, WA (Hybrid)

$65K/yr – $142K/yrMid LevelVolunteer

Posted 3 weeks ago

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Job Summary

Own the website and international presence with PLG product launches, landing-page ecosystems, and a measurement-driven roadmap that links pages to paid, organic, and direct demand.

  • Own website architecture and localization expansion to 40 countries, including hiya.com and subdomains.
  • Build and optimize landing pages and microsites to support demand programs across channels.

Job Description

Responsibilities

  • Support key digital initiatives:some text
  • Modernize the existing website to support a new PLG product for SMEnterprise
  • New developer platform product for Enterprise Voice Security developers
  • International and Localization for all existing target markets and expansion in 40 countries
  • Manage the main front-facing website (hiya.com) and other digital properties (such as hubspot created subdomains) at Hiyasome text
  • This includes all Hiya's international subdomains, such as our German website
  • Build, test and optimize landing pages and microsites that support paid, organic and direct traffic programs tied to demand objectives
  • Responsible for the roadmap for the website (Navigation, New Pages, Updating Existing Pages) and integration of new services to support the key digital initiatives above
  • Operational Excellence for measurement and reporting:some text
  • Develop hypotheses and testing roadmaps to increase the performance of top pages

Requirements

  • Creativity and resourcefulness with a proven ability to provide consultative and diplomatic leadership to cross-functional and virtual teams and agencies
  • Experience with the Hiya Martech Stack - Webflow, HotJar, Google Analytics, Hubspot, Google Tag Manager, Google Search Console, etc.
  • Experience with localization tools, such as WeGlot, WebFlow, Welocalise, Smartling, etc.
  • Experience with product-led growth tools, such as Chargebee, Amplitude, Stripe, etc.
  • Experience with video management tools, such as Wistia
  • Demonstrated experience with web design and UX
  • Proficiency with HTML, CSS, JavaScript, and backend revisions/improvements
  • Working knowledge of web analytics tools (eg Google Analytics)
  • In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing)
  • Designing websites for both Mobile and Desktop users

Benefits

  • Equity compensation
  • 401K program with 3% match through Fidelity Investments
  • Flexible vacation plan
  • 15 Paid holidays including Recharge Days
  • 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
  • Flexible spending, health savings accounts and Pretax dependent day care savings plan
  • Paid parental leave
  • Voluntary Life and AD&D, and Accident insurance options
  • Employer-paid life insurance
  • Employer-paid long-term disability coverage (in qualifying states)
  • Donation Matching for a charity of your choice (up to $1,000/ year)
  • $1,000/year reimbursement in Professional Development funds

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