Responsibilities

• Partner with business leadership to develop and execute client-focused strategies and tactical action plans to grow WSP’s market share, including tracking and reporting on key performance indicators (KPIs).
• Collaborate with business leaders to drive WSP’s business development process, including sales pipeline development, industry visibility plans, and pursuit prioritization.
• Facilitate Go/No-Go discussions and provide recommendations to leadership based on strategic alignment, readiness, and opportunity value.
• Identify and drive client and industry visibility strategies aligned with strategic priorities.
• Lead and support pursuit teams across all phases from pre-RFP through proposal, interview, and close-out, ensuring alignment with WSP’s pursuit management process and standards.
• Develop and drive pursuit capture plans, partnering with Technical Champions and national resources to advance pre-positioning, readiness, and overall sales approach.
• Oversee and monitor progress on key pursuits, ensuring alignment with strategy, schedule, and quality expectations.
• Develop and refine win strategies, including key messaging, themes, and differentiators, informed by client, competitor, and market intelligence.
• Lead post-procurement debriefs and ensure lessons learned are incorporated into future pursuits and business development strategies.
• Lead proposal development efforts, including team leadership, schedule management, outline development, and overall content strategy.

Requirements

• Bachelor’s degree or equivalent years of applicable experience
• 10+ years of progressive marketing experience and responsibilities
• Demonstrated ability to lead and deliver standard and complex proposals from initiation through close-out while managing multiple projects and deadlines
• Experience leading teams and developing professionals through coaching, mentoring, and real-time feedback
• Demonstrated expertise in marketing strategy, business development, forecasting, and sales processes
• Strong strategic mindset with sound judgment and the ability to align marketing and pursuit strategies to business goals
• Proven leadership experience with the ability to build trust, influence stakeholders, and work effectively across all levels of the organization
• Ability to facilitate meetings, guide decision-making, and coordinate large, diverse, cross-functional teams
• Excellent verbal and written communication skills, with the ability to synthesize complex information into clear, compelling messages
• Strong interpersonal, collaboration, and liaison skills, with knowledge of business development and pursuit processes

Preferred

• Experience in the A/E/C industry
• Certification or enhanced credentials in applicable areas
• Active member of industry associations
• Advanced proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook, SharePoint), Adobe Creative Suite (InDesign, Illustrator, Acrobat), and collaboration tools

Benefits

• WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.