Responsibilities

• Define and lead the end‑to‑end marketing and content strategy for the Payment Integrity business, tightly aligned with growth priorities, revenue targets, and market expansion goals.
• Serve as the single point of accountability between Payment Integrity leadership and Corporate Marketing, ensuring strong alignment across priorities, messaging, brand positioning, and execution.
• Design and execute integrated go‑to‑market (GTM) strategies for core Payment Integrity and AI‑led solutions, tailored to the healthcare payer market.
• Own annual and quarterly marketing roadmaps, aligning demand‑generation campaigns with sales priorities, product launches, and emerging market opportunities.
• Establish and operationalize a disciplined content strategy and governance model across all Payment Integrity marketing assets, ensuring consistency, quality, and strategic value.
• Lead the creation of high‑impact, sales‑enablement content - including case studies, pitch decks, solution briefs, demos, videos, and playbooks ensuring all materials are client‑centric, clearly differentiated, and aligned with brand voice and messaging frameworks.
• Drive consistency of storytelling across all channels while enabling targeted customization for priority accounts, segments, and buyer personas.
• Institutionalize a centralized content repository and end‑to‑end lifecycle management process to ensure assets remain current, relevant, and commercially impactful.
• Lead the strategy and end‑to‑end execution of industry conferences, seminars, webinars, and executive roundtables, defining event themes, messaging, and content aligned with the Payment Integrity SGU’s strategic priorities and growth agenda.
• Drive high‑impact pre‑event, during‑event, and post‑event engagement strategies, including targeted campaigns, differentiated collateral, executive presentations, and structured follow‑ups.