Responsibilities

• Brand Strategy & Identity • Own the brand strategy for Intention Health Care and Essen Clinical Partners — narrative, visual identity, and positioning within the Essen ecosystem — and maintain standards across all internal and external touchpoints.
• Lead integrated marketing plans covering advertising, social media, events, earned media, and digital presence for both Intention Health Care and Essen Clinical Partners; coordinate communications for program launches, partnerships, and milestones across both divisions.
• Team Leadership & Budget Management • Recruit, manage, and develop marketing staff (excluding sales and account personnel) supporting both Intention Health Care and Essen Clinical Partners; own the full marketing budget across advertising, sponsorships, social, and PR for both divisions — with direct accountability for consumer advertising outcomes.
• Analytics & Performance Management • Define and maintain a marketing performance framework — the right KPIs across channels, audiences, and programs — and use data to continuously evaluate and optimize resource deployment.
• • Source and apply market, competitive, and consumer data to sharpen strategy; translate findings into clear, actionable recommendations for senior leadership.
• Thought Leadership & Industry Presence • Identify and pursue speaking engagements, conference presentations, CME development, publications, and other opportunities to elevate Intention's credibility in value-based and complex care.
• • Build and maintain relationships with industry media, trade publications, and key opinion leaders.
• Collateral, Content & Digital • Own all marketing collateral — patient and provider-facing materials, sales assets, one-pagers, and presentations — ensuring everything is current, compliant, and on-brand.
• • Own the Intention Health Care and Essen Clinical Partnerwebsites and all digital properties: strategy, content, UX, and ongoing performance.
• Cross-Functional Leadership • Partner with Business Development, clinical, operations, and compliance across Intention Health Care and Essen Clinical Partners to ensure consistent, aligned marketing across programs, geographies, and partnerships.

Requirements

• 8+ years of progressive marketing experience, with 3+ years in a senior leadership role.
• Healthcare experience required — managed care, value-based care, care management, or physician-facing services strongly preferred.
• Proven ability to build and manage a brand across multiple stakeholder audiences: patients, providers, health plans, and community partners.
• Strong analytical capabilities — able to source, evaluate, and use data to assess performance and direct marketing strategy.
• Strong communicator — able to translate complex clinical and operational programs into clear, compelling messages.
• Experience owning marketing budgets with direct accountability for results; excellent organizational and project management skills.
• Collaborative, executive-level presence with the drive to do hands-on work.

Preferred

• Experience in a multi-entity structure (MSO, IPA, ACO, or health system); familiarity with Medicare Advantage, Medicaid managed care, or value-based payment models.
• Prior thought leadership experience: CME development, journal publication, or conference programming.
• Dual experience marketing to consumer (patient) and B2B (provider, health plan) audiences; NYC market knowledge a plus.