Responsibilities

• Lead the development and execution of a comprehensive, university-wide brand strategy that advances the goals of NJIT’s 2030 Strategic Plan.
• Establish baseline brand awareness and perception levels among key audiences, including prospective students and families, employers, peer institutions, policymakers, alumni, and donors, through market research and ongoing measurement.
• Set clear, measurable brand objectives informed by market dynamics and institutional needs, and report regularly on progress to university leadership.
• Design and lead initiatives that measurably increase awareness, consideration, and preference for NJIT in priority markets and audience segments.
• Partner with leaders of the marketing organization to modernize NJIT’s marketing function.
• Work alongside marketing team leads to strengthen in-house capabilities and agency capabilities, streamline workflows across teams, and adopt contemporary tools, data practices, and channel strategies.
• Contribute to organization-wide assessments of how marketing investments and activities across the university are structured and deployed, and help shape recommendations that increase their collective impact.
• Champion a data-informed culture within the Brand team and across the marketing organization, embedding audience insight, testing, and performance measurement into how work is planned and evaluated.
• Identify opportunities to better connect adjacent institutional activities, including signature university events, with brand and marketing strategy so that major investments work most efficiently in service of the NJIT story.
• Own and evolve NJIT’s brand architecture, identity system, and editorial and visual guidelines, ensuring they are current, accessible, and consistently applied.

Requirements

• Bachelor’s degree in marketing, communications, design, business, or a related field.
• A minimum of ten years of progressively responsible experience in brand management, marketing, or integrated communications, including significant leadership experience managing teams and budgets.
• Demonstrated success developing and executing brand strategy for a complex, multi-stakeholder organization, with measurable results in awareness and reputation.
• Experience leading organizational change, such as modernizing a marketing function, building new capabilities, or guiding a team through a period of transformation and growth.
• Strong command of brand measurement, market research, and analytics, with the ability to translate data into strategy and communicate results to executive audiences.
• Exceptional creative judgment across visual identity, editorial voice, and campaign development.
• Outstanding communication, collaboration, and influence skills, with a track record of building productive relationships across a decentralized environment.

Preferred

• Advanced degree in a relevant discipline.
• Experience in higher education or another mission-driven, multi-audience sector.
• Familiarity with enrollment marketing, insourcing or agency-transition initiatives, and contemporary martech and digital channel strategy.