Assistant Media Planner/Buyer

Baltimore, MD (On-site)

$45K/yr – $55K/yrEntry Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own the early stage media planning cycle from data gathering to campaign setup and optimization, with exposure to competitive research and planning tools; ideal for an entry to junior level planner building hands on digital media experience.

  • Media Planning & Buy Execution: assist in developing plans and monitoring buys
  • Campaign Setup & Optimization: support digital campaign setup and ongoing optimization
  • Analytics & Competitive Insight: help track results, build competitive charts, and create presentations

Job Description

Responsibilities

  • Aiding in the development, implementation and monitoring of media plans and buys
  • Facilitating the gathering of media rate and research information required to develop media strategies
  • Managing campaign setup for digital campaigns, as well as providing ongoing campaign optimization
  • Assisting in the monitoring of campaign media results by monitoring campaign dashboards and aiding in compiling results data
  • Establishing a mastery of planning systems and tools
  • Assisting in the development of competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts and presentations

Requirements

  • Bachelor’s degree or equivalent experience, preferably having taken relevant advertising or marketing communications classes; ideal candidates will have a minimum of one year of experience in media planning or a related field
  • Interest in the media planning and buying aspect of advertising, with a related internship or job experience a plus
  • Outstanding interpersonal and written communication skills
  • Strong mathematical and analytical skills
  • Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
  • Ability to work well independently and collaborate effectively with members of media and client services teams
  • Computer proficiency, with a strong working knowledge of Excel, MS Word and PowerPoint
  • Desire and ability to go above and beyond

Benefits

  • Social
  • Philanthropic
  • Professional Development
  • Personal Enrichment
  • Kindness Matters
TBC logo

TBC

For nearly 70 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires through a multi-channel strategy, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale and franchise operations, TBC provides customers with best-in-class brands, supply chain as a service, and automotive maintenance and repair services with the underlying mission to exceed customer expectations. TBC serves wholesale customers in the United States, Canada, Mexico and South America, through TBC Brands, National Tire Wholesale (NTW), TBC International, and TBC de Mexico.Additionally, TBC responds to individual consumers’ and fleet customers’ needs in search of total car care at nearly 500 franchised tire and automotive service centers nationally under the Big O Tires brand.

Founded in 1956
Palm Beach Gardens, Florida, USA
1.5K employees (74 in marketing)

Traffic Signals

Monthly Visitors
54.9K
Traffic Source Mix
Search
29.2%
Direct
64.6%
Referral
5.6%
Social
0.5%
Paid
0.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
61 (4% of company)
Median Career Experience
20 years
Median Tenure
10.4 years

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