Responsibilities

• Oversee and integrate programmatic and traditional media planning to ensure cohesive, goal-driven strategy execution.
• Support the Media Director in ensuring all media budgets are properly allocated, tracked, and spent in accordance with client plans and timelines.
• Assist in developing and delivering measurable, data-informed media plans to internal strategists and external clients.
• Maintain tight control over departmental workflows, ensuring efficiency, accuracy, and accountability across all planning, placement, and reporting systems.
• Foster clear, consistent communication between buyers, analysts, strategists, and the operations and finance teams.
• Upload new projects into the agency’s project management tool, track progress, and ensure deadlines and budgets are met.
• Act as a catalyst between strategists, buyers, and analysts, helping to prioritize, clarify, and complete time-sensitive tasks such as rate requests, traffic changes, media analyses, and placement adjustments.
• Step in as needed to assemble schedules, process placements, or assist buyers during peak workload periods.
• Leadership Development: Manage and mentor analysts or junior team members, reinforcing standards of accuracy, professionalism, and curiosity.
• Strategic Growth: Learn the fundamentals of campaign strategy, budget management, and client service, with the goal of becoming a future media strategist or director.