Responsibilities

• JOB SUMMARY: Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.
• JOB SPECIFIC TASKS: Developing & Executing Marketing Strategy: Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
• Developing Programs for Generating Traffic Flow/Business: Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels. Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions.
• Maintaining, Analyzing, & Communicating Key Reports: Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
• Managing Relationships External to Marketing: Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours. Share marketing information and strategy with sales force. Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
• Managing & Developing the Sales & Marketing Workforce: Prepare for and conduct team meetings. Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
• Provide one-on-one coaching and mentoring to team associates.
• Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
• Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
• Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).

Requirements

• 5+ years of payroll and reporting experience for Regional Sales and Marketing Divisions required
• Education and Experience
• High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position.
• Required Qualifications
• Proficiency in reading and writing English (additional language required for certain positions).
• Successful Candidates Will Be Willing To:
• Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
• Demonstrate openness to adapt to different cultural contexts based on location
• Travel 20% to 50% of the time
• Must be willing to work weekends and holidays as required by business needs