Assistant Marketing Manager

Responsibilities

• Reporting to and at the direction of the Marketing Manager, implement, manage, and optimize digital marketing campaigns across multiple platforms (Google Ads, Bing Ads, Facebook, LinkedIn) both internal (internal announcements) and external (including recruiting efforts).
• Under the guidance of the Marketing Manager, coordinate and update the company website (WordPress) and social media channels.
• Track, analyze, and report on the ROI of digital marketing efforts, including lead generation and customer engagement.
• Manage and update marketing collateral (both print and digital) in collaboration with the Marketing Administrator.
• Research and recommend digital advertising opportunities aligned with target demographics.
• Oversee project timelines and deliverables for marketing initiatives, as directed by the Marketing Manager.
• Collaborate closely with sales teams to align marketing activities with lead generation strategies.
• Work with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams to ensure event logistics and promotional materials are delivered effectively.
• Maintain CRM and internal ROI tracking databases (AS400, Excel) and build custom reports as needed.
• Utilize tools such as MailChimp and Survey Monkey for campaign outreach and feedback collection.

Requirements

• A Bachelor’s degree in marketing or a related field.
• Minimum of 3 years of experience in B2B digital marketing, marketing coordination, or 7 years of experience in related fields.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) at an intermediate to expert level.
• Working knowledge of CRM systems (Hubspot, SalesForce, other) and/or database management.
• Hands-on experience managing digital ad platforms (Google Ads, Bing Ads) and social media marketing tools.
• Strong analytical skills with the ability to track and report ROI.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities.
• Self-starter attitude with the ability to work both independently and collaboratively.
• Strong understanding of marketing KPIs and web traffic metrics.

Preferred

• Knowledge of and experience with using and detecting AI platforms and prompts for image and content generation is extremely helpful.

Benefits

• medical, dental, vision, and 401 (k).
• life insurance.