Marketing Coordinator
DSI Holdings Corporation
Aurora, CO (Remote)
$50K/yr - $60K/yrIn-houseSalaryMid level4+ years exp.
4 hrs ago
Assistant Marketing Manager
Boulder, CO (On-site)
$70K/yr – $80K/yrMid Level4+ years expFull time
Posted 6 months ago
Job Summary
Lead brand storytelling and on-the-ground activation for Factor Bikes in the US, coordinating events, partnerships, and community visibility.
- Own on-ground brand activation, events, and community engagement to raise Factor Bikes visibility.
- Must-have: 4+ years in cycling marketing with documented event execution.
- Standout: Established dealer and cycling community networks across the US.
Job Description
Responsibilities
- Lead storytelling in the USA.
- Bring the Factor Bikes brand to life across the country—on the ground, in channels, at events, and in the minds of riders who care about every detail.
- Blend brand building, event execution, sponsorship activation, social media, and retail support.
- Operate with autonomy and trust in a tight, global team.
- Engage with events and communities to build presence and visibility for the brand.
Requirements
- 4+ years of marketing experience in cycling or performance sports industries.
- Established connections with dealers and cycling communities across the US.
- A strong track record in event execution, community engagement, and social media.
- Experience working with retail partners, sponsored athletes, and content teams.
- A willingness to travel and represent the brand at events across the US.
- A love of bikes and a deep understanding of cycling culture.
Factor Bikes
Factor Bikes began in 2007 as a leading design and engineering firm and offshoot of bf1systems working for cutting-edge brands like Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP, and WRC teams. Factor’s first carbon bike emerged in 2009. The ground-breaking FACTOR001 was years ahead of its time in terms of performance, technological advancement, and aesthetics and set the precedent and DNA for all future Factor Bikes: challenge the status quo and push the limits of what’s possible. Today Factor Bikes owns and operates its own carbon production facility and is the only premium bike brand in the world overseeing and controlling every step of carbon bike production, from concept to final assembly. Proof of Factor Bikes’ performance and heritage is demonstrated by UCI World Tour professional cycling team Israel Start-up Nation and the UCI women’s continental professional cycling team, Parkhotel Valkenburg.
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (20% of company)
Funding
Last Raise
Private Equity, 12 months ago
Funding History
- Mar 2025Private Equity
- Aug 2021Series Unknown
Traffic Signals
Monthly Visitors
173.6K
Monthly Google Ads Budget
$115
Traffic Source Mix
Search
51.3%
Direct
37.1%
Referral
7.7%
Social
3%
Paid
0.8%
Headcount Trend
Current headcount: ~35
Recent News
Links
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