Assistant Marketing Manager – Cadillac Sedans at Cadillac | Warren, MI

Cadillac

Assistant Marketing Manager – Cadillac Sedans

Warren, MI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own Cadillac product marketing coordination and cross-functional launches for vehicle models, shaping strategy, messaging, and training.

Own end-to-end product marketing, launches, and cross-functional briefs.
Must-have: 5+ years in product or divisional marketing with strategic decision-making.
Standout: Experience coordinating with multiple centers of expertise and executive stakeholders.

Job Description

Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the relevant model(s).
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
Develop content for product training as the SME of the vehicle including field training guides, trailering resources, and dealer-facing training.
Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on pricing, incentive strategy, and execution.
Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
Implement innovative strategies to elevate the customer experience, to achieve brand goals.
Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of Cadillac positioning.

Bachelor’s degree required
5+ years of experience, preferably in divisional marketing, product marketing, sales and/or marketing COE functional experience
Proven working experience in project management and strategic decision-making
Ability to travel, 10-15% domestically
Ability to work well in a complex team environment
Ability to collaborate effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Comfort and confidence with executive communication
Proven ability to use complex data to form in-depth analytical insights
High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Confidence and ability to communicate with leadership

Experience with managing external partnerships and fostering strong relationships with agencies

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
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