Assistant Manager, Social Media

Columbia, SC

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the community voice for outdoor brand storytelling across social platforms, balancing visuals, captions, and rapid engagement while partnering with creators and cross-functional teams to drive measurable reach and sentiment.

  • Create & Curate Content – Develop eye-catching visuals, videos, and text that resonate with our audience.
  • Creator partnerships – Collaborate with photographers, videographers, and influencers to amplify campaigns.
  • Performance focus – Analyze metrics and steer strategy with cross-functional teammates to improve reach and engagement.

Job Description

Own the community voice for outdoor brand storytelling across social platforms, balancing visuals, captions, and rapid engagement while partnering with creators and cross-functional teams to drive measurable reach and sentiment.

  • Create & Curate Content – Develop eye-catching visuals, videos, and text that resonate with our audience.
  • Manage Social Media Calendars – Plan and schedule content to align with marketing initiatives.
  • Engage with the Community – Monitor social media channels, respond to comments, and interact with followers.
  • Analyze & Report – Track performance metrics and provide insights to refine strategies.
  • Stay Ahead of Trends – Keep up with the latest social media innovations and industry best practices.
  • Collaborate with Creators – Work with photographers, videographers, influencers, and content creators to enhance brand storytelling.
  • Team Up for Success – Partner with marketing, brand managers, and cross-functional teams to amplify campaigns.
Pure Fishing logo

Pure Fishing

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.Our Commitment to Excellence at Pure Fishing:At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:Empower Our Team: We foster a culture where every voice is valued and innovation thrives.Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Columbia, South Carolina, USA
1.5K employees (172 in marketing)