Assistant Manager, Site Marketing at sephora.com | San Francisco, CA | $76K/yr – $98K/yr

Assistant Manager, Site Marketing

San Francisco, CA (Remote)

$76K/yr – $98K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own site marketing execution across desktop, mobile web, and app to drive engagement, conversion, and revenue, with cross functional campaign delivery and QA discipline.

Own site experience strategy, landing page targeting, and campaign coordination across digital channels.
Measure and optimize by analyzing campaign performance and site metrics to drive improvements and future recommendations.
Collaborate with Marketing, Merchandising, Creative, Product, and Analytics to bring campaigns to life and ensure asset quality.

Job Description

Support the development and execution of site marketing strategies across desktop, mobile web, and app platforms to drive engagement, conversion, and revenue growth.
Manage and maintain homepage programming calendars, ensuring alignment with business priorities, marketing campaigns, and merchandising objectives.
Partner cross-functionally with Marketing, Merchandising, Creative, Production, Product, and Analytics teams to bring campaigns to life.
Recommend site, app, landing page, and targeting strategies based on campaign performance metrics and client behavior insights.
Coordinate the execution of promotional campaigns, seasonal launches, product drops, and key brand initiatives across digital platforms.
Conduct thorough quality assurance (QA) testing to ensure flawless campaign execution and an exceptional client experience.
Analyze campaign performance and site engagement metrics to identify opportunities for optimization and future recommendations.
Support testing initiatives and digital enhancements by evaluating results and sharing actionable insights.
Assist in the implementation of new site features, app experiences, and personalization strategies.
Monitor site content and campaign performance to ensure accuracy, consistency, and alignment with brand standards.