Responsibilities

• The Retention Marketing Assistant Manager will evolve Beyond Yoga's RCS/SMS marketing program. You will support broader retention and lifecycle marketing plans across email, mobile, loyalty, and customer journey programs.
• Reporting to the Director, Retention Marketing, you will manage the execution, optimization, and performance of the RCS/SMS program.
• You are a data-driven marketer who can identify growth opportunities, develop testing strategies, and translate insights into actions that improve customer engagement, retention, and revenue.
• RCS/SMS Channel Ownership & Lifecycle Marketing: Oversee the daily management and growth of Beyond Yoga's RCS/SMS program, including channel strategy, campaign planning, execution, testing, optimization, and performance.
• Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys in Klaviyo, ensuring accurate execution and understanding of priorities.
• Improve subscriber growth through acquisition plans, including website forms, pop-ups, preference centers, lead capture experiences, and promotional campaigns.
• Manage the RCS/SMS calendar and partner with merchandising, ecommerce, and marketing teams to align campaigns with product launches, inventory availability, promotional events, and customer lifecycle moments.
• Develop a testing roadmap across segmentation, personalization, messaging, timing, offers, and customer journeys, using insights to improve engagement, retention, and revenue.
• Monitor subscriber health, deliverability, consent compliance, and overall program performance, identifying opportunities to improve customer experience and channel effectiveness.
• Support email marketing projects, including campaign setup, QA, deployment, testing, lifecycle journeys, and creative reviews.

Requirements

• Bachelor's degree or equivalent relevant work experience.
• 4+ years of experience in retention, lifecycle, CRM, email, SMS, mobile, ecommerce marketing, or related digital marketing roles.
• Experience building or managing an SMS, mobile, lifecycle, CRM, or retention marketing program.
• Experience using Klaviyo or a similar email/SMS marketing platform, with interest in latest channels such as RCS.
• Experience with lifecycle marketing, retention strategy, segmentation, personalization, automation, customer journeys, and customer engagement.
• Ability to interpret campaign, channel, and customer data and turn insights into applicable recommendations.
• Experience with GA4, Looker Studio, Klaviyo reporting, Shopify analytics, Excel or Google Sheets, or similar analytics and dashboarding tools.
• Experience building, QAing, testing, deploying, analyzing, and optimizing email, SMS, mobile, and lifecycle campaigns.
• Prioritize competing needs, and recommend solutions with limited daily direction.
• Ability to understand how campaign decisions impact customer experience, revenue, engagement, retention, inventory, and brand trust.

Benefits

• base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life.