Assistant Manager, Retail Media (Ulta)

Responsibilities

• Assist the Senior Manager, Retail Media in the development and execution of full-funnel Ulta media strategies and campaigns
• Support the day-to-day management of retailer.com display and sponsored search activity, including campaign setup, keyword targeting, bid optimization, audience targeting, and spend pacing through hands-on campaign management
• Coordinate onsite and offsite display and paid social campaigns with internal and external partners, including campaign briefs, creative assets, launch readiness, budget pacing, and performance reviews
• Support ongoing testing of audiences, creative, messaging, placements, keywords, and investment levels; evaluate results and recommend next steps to improve performance
• Support the planning and execution of campaign activations tied to product launches and promotional windows
• Partner with Sales to align retailer media activity with retailer priorities, promotional calendars, launches, inventory, and business goals
• Collaborate with internal and external teams to develop creative assets that support integrated marketing campaigns
• Work with external partners, including the UB Media and Ulta Criteo teams, to understand their offerings and evaluate new opportunities
• Develop reporting and measurement frameworks across KPIs, including reach, engagement, traffic, conversion, ROAS, new customer acquisition, and sales
• Monitor the beauty market, competitive activity, and keyword trends to inform targeting, creative, and testing opportunities

Requirements

• 3+ years of experience in digital marketing or media planning (inclusive of internships)
• Familiarity with Ulta advertising tools (UB Media, Criteo)
• Strong analytical skills, including Excel, with the ability to translate performance data into actionable recommendations
• Strong project management skills, organizational skills, and attention to detail
• Excellent written and verbal communication skills
• Comfortable working in a fast-paced, collaborative environment
• A working knowledge of media channels and the ability to stay current on market trends and marketplace conditions

Benefits

• Generous staff discount to use on all products
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO