Responsibilities

• Assist with managing member experience initiatives and recommend changes to products and features to align with corporate objectives and meet goals
• Provide guidance and direction regarding strategic projects, complex member related matters and operational issues; authorize appropriate solutions to resolve issues
• Assist with implementing plans to achieve growth, retention & engagement objectives
• Assist with establishing Product Strategy & Marketing priorities, goals, and operating practices that support department and enterprise objectives. Ensure workstreams are aligned with strategic direction, business priorities, and resource capacity.
• Manage team activities, strategic initiatives, and assigned workstreams to ensure priorities, objectives, and expected business outcomes are achieved.
• Assist with developing strategy to expand the portfolio, drive retention, and continuously improve member experience
• Manage & guide initiatives or participate in portions of large/complex scoped marketing projects with guidance from senior staff and/or management
• Collaborate with internal business partners to analyze portfolio and implement relevant actions or modifications to existing programs
• Monitor the competitive industry and regulatory environments
• Partner to conduct benchmarking and trend analysis to drive continuous improvement and improve acquisition efficiency, increase member experience quality, generate revenue, minimize financial risk, and maintain high operational efficiency

Requirements

• Bachelor's degree in Finance, Economics, Business Administration, Marketing or a related field or the equivalent combination of training, education, and experience
• Experience coaching and developing strategic talent in a matrixed or cross-functional environment.
• Experience developing executive-level presentations, recommendations, and business cases.
• Experience supporting strategy development, lifecycle strategy, member growth initiatives, experimentation, or market intelligence activities.
• Experience fostering adoption of new tools, frameworks, and ways of working that improve team effectiveness.
• Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
• Significant experience in managing cross-functional, multi-dimensional teams and projects of the highest complexity which have business risk and impact
• Significant experience in using insights, analytics, and performance metrics to form strategies, make decisions and communicate findings clear and concisely
• Significant experience in managing projects from creation through execution and evaluation
• Significant experience work which displays increasing levels of responsibility and/or authority

Preferred

• Master's degree in Finance, Economics, Business Administration, Marketing or a related field or the equivalent combination of training, education, and experience
• Advanced knowledge of Navy Federal and NCUA policies, instructions, and regulations