Assistant Manager, National Media at Newell Brands | Atlanta, GA

Newell Brands

Assistant Manager, National Media

Atlanta, GA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid and organic digital media work for a marketing team, combining budgeting, analytics, and testing across social, search, CTV, and programmatic.

Own data-driven optimization and performance tracking for national and DTC campaigns.
Strong analytical skills with 1–3 years in digital marketing.
Experience across Paid Social, SEM, CTV, and Programmatic Display.

Job Description

Responsibilities

Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic
Assist in managing A&P budgets by understanding how digital spends impact the business
Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results
Perform data analysis to assist in optimizing and scaling national media and DTC campaigns
Help with budget pacing to ensure accuracy and identify opportunities for increased performance
Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives
Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories
Keep up to date with industry trends and changes in CTV, Paid Search, and Paid Social, including new features and platform updates
Exhibit a strong understanding of social media, including content planning and publishing. Support the day-to-day management of brand-owned social channels
Help develop social strategies by managing organic social channel objectives, tone of voice, platform priorities, post cadence, and key performance indicators

Requirements

Bachelor’s degree in Marketing, Business, or related field.
1-3 years of experience in digital marketing, eCommerce, or retail media; experience with Social Advertising platforms is highly preferred.
Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
Strong data and analytical background
Experience in Paid and Organic social, SEM, CTV, Programmatic Display management
Ability to operate independently given direction and brings ideas and solutions to issues raised
Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
Detail-oriented and operationally focused to drive efficiency
Demonstrated maturity, problem solving skills, and constructive approach to challenges
Takes initiative & brings impeccable follow-up skills
Demonstrated ability to manage multiple initiatives and assignments simultaneously

Preferred

Experience with Social Advertising platforms is highly preferred.
Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Benefits

Opportunity to work with iconic brands and lead cutting-edge digital media strategies.
Collaborative, inclusive culture that values innovation and growth.
Competitive compensation package, including performance-based incentives.
Comprehensive benefits, including health, wellness, and retirement plans.
Career growth opportunities within a global, industry-leading organization.

Newell Brands

3.5 Glassdoor

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Founded in 1903

Atlanta, Georgia, USA

15K employees (1,425 in marketing)

www.newellbrands.com

57% recommend to a friend

56% CEO approval