Responsibilities

• Product Strategy (25%)
• Lead the execution of category forecasting, product assortment strategies, and mix of business (MoB) management and analysis, ensuring alignment with overarching brand goals and budget constraints.
• Drive key decisions across cross-functional teams to maintain timelines and meet launch objectives, delivering high-impact programs that directly contribute to category success.
• Contribute to setting product strategy with a focus on growth and long-term brand equity, with a strong understanding of market trends and consumer demands.
• Integrated Marketing (Paid, COOP + Earned) (25%)
• Contribute to the development of integrated marketing strategies across paid, earned, and co-op channels, ensuring tactical alignment with overarching marketing goals.
• Evaluate campaign performance, analyze KPIs, and make data-driven adjustments to optimize outcomes across all channels.
• Consumer and Competitive Insights (15%)
• Be at the forefront of data collection and competitive intelligence, providing actionable insights that drive decisions for product innovation and market positioning.
• Generate and communicate weekly POS reports, monthly NPD reports, and additional insights from industry journals and social reports, ensuring these insights directly impact go-to-market strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, preferably within luxury beauty or CPG brands.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel, with a strong ability to manage and present data.
• Excellent project management skills with a focus on driving results and meeting deadlines.
• Strong understanding of marketing, merchandising, and consumer insights in the luxury beauty space.
• Proven ability to collaborate cross-functionally with various teams (e.g., Commercial, Digital, PR, Creative) to execute integrated marketing strategies.
• Leadership potential with the ability to motivate and mentor junior team members.
• Passionate about growing within the beauty industry, with a focus on innovation and career advancement.

Benefits

• In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many of others. Many of these benefits are subsidized or fully paid for by the company.